The Future of Wholesale: Trends Shaping the Sales Rep Industry
The wholesale industry is in the midst of a transformation—and so is the role of the sales representative. As technology reshapes how retailers buy, and as buyer expectations shift post-pandemic, sales reps are being challenged to evolve from traditional order-takers into strategic partners and tech-savvy brand ambassadors. For retail reps, agencies, and brands alike, understanding where the industry is headed is key to staying relevant and...